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Roblox has shifted its focus to international markets

California-based Roblox, which was valued at $2.4bn in a fundraising round last year, has shifted its focus to international markets after spawning a community of more than 2m developers, some of whom have made millions of dollars on the platform.

Roblox’s top 150 games — which its players make — are now available in French and German, along with localized community moderation, customer support, and parental resources, said Craig Donato, chief business officer at Roblox, in an interview with GamesBeat.


Roblox’s rise has gone relatively unnoticed by many adults, but its monthly active userbase of 90m people rivals some of the world’s most popular games, including shooting blockbuster Fortnite and Microsoft’s Minecraft, which have 78.3m and 91m monthly active users respectively, according to figures reported last year.

And, as part of the new Digital Civility Initiative, Roblox has partnered with digital safety leaders e-Enfance in France and Unterhaltungssoftware Selbstkontrolle (USK) in Germany. USK’s managing director, Elisabeth Secker, is the newest addition to the company’s Trust & Safety advisory board.

Launching in European languages will give Roblox deeper access to the bloc’s gaming markets, which are estimated to be worth $13.1bn in the UK, France and Germany alone, according to data from Newzoo, the analytics company.

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