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NBA’s national television ratings up 32 percent

Nationally televised NBA games have increased their viewership 32 percent this season and are averaging 1.4 million viewers according to Nielsen the highest since the 2010-11 season. Those include games shown on ESPN TNT and NBA TV.

The NBA's three national broadcast partners' are averaging 1.4 million viewers per game which marks the highest start to a season since the 2010-11 season – LeBron James's first with the Miami Heat.

James is back with the Cleveland Cavaliers now and he remains one of the league's top draws.

In fact the Cavs' season opener against the Boston Celtics on TNT averaged 5.6 million viewers 3.2 million of whom came from the coveted 18-49 demo according to Ad Age .

The substantial increase makes sense given how many intriguing storylines appeared around the league over the summer. The Boston Celtics Oklahoma City Thunder Houston Rockets and Minnesota Timberwolves all added new superstars while the Philadelphia 76ers and Milwaukee Bucks have must-watch stars of their own.

The data doesn’t include locally televised games which of course still makes up for a massive amount of televised NBA games. However last season NBA League Pass had a record number of subscribers and broke viewership records. More than 1.2 billion minutes of league pass were viewed.

TNT’s opening night game between the Boston Celtics and Cleveland Cavaliers was the second-most watched season opener in the channel’s history despite being marred by Gordon Hayward’s gruesome first quarter injury. An average of 5.6 million viewers watched it.

Last week ESPN also recorded its most watched NBA game (3.2 million) since Christmas 2016 when the Thunder faced the Golden State Warriors.

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